Did you know that in an average peer-to-peer fundraising campaign (like the BCC Awareness Walk), about 18% of donations are referred directly from Facebook alone? Social media is arguably one of the most efficient mechanisms in a fundraiser’s repertoire. We’ve made it simple for you to harness the power of these tools, by providing you with “canned content” which you can download and share (and instructions on how to do so) to maximize your fundraising potential.
SHARING YOUTUBE VIDEOS
Videos are the most engaging content you can share on social media, meaning your friends and followers are most likely to stop scrolling, pay attention and like/share videos over any other medium. More importantly, when a website is shared along with a video, people are more apt to click through to the website, than if it was shared with text alone. This is why we’re preparing some short clips which you can share on social media or in your emails when asking friends and family to support your fundraising effort. The goal of these videos is to illustrate the real impact that Bladder Cancer Canada has on patients and the medical community, and will attach real people to the organization in an effort to inspire support. Simple copy and paste the link below (and those of future videos we’ll add here) into your emails and social posts:
Dr. Alexander Wyatt – BCC Research Grant Recipient – https://www.youtube.com/watch?v=4AiuWXm-ysY
Gerry Ross – BCC Community Ambassador and Kingston Walk Lead – https://www.youtube.com/watch?v=MEMR0R1XSuo
Keith Bell – Bladder cancer survivor and BCC volunteer – https://www.youtube.com/watch?v=OoVmrYV2nyk
DOWNLOADING AN IMAGE FROM THIS TOOL KIT
Simply click on the image below that you wish to download; the image will then open in a new browser window, where you can save it to your computer or phone (i.e. right-click and select ‘save image as’ if you’re using a PC). Be sure to note what you’ve named the image and which folder you saved it in. Once the image is saved to your device, you can open Facebook, Twitter or Instagram, and post the saved image as a photo.
HOW TO POST AN IMAGE ON SOCIAL MEDIA
If you aren’t familiar with posting photos, here are instructions for each of the three platforms for which we’ve created content:
Facebook Cover Photo (The larger photo at the top of your profile, above your profile picture)
ADDING TEXT TO YOUR POST
Although photos and videos make for the most engaging posts, we suggest adding text/captions as well. For example, you may write a note about why you’re participating in the walk, which would appear along with the image you choose to post. Ideally, you want to make it very simple for friends/family to donate directly to your personal fundraising effort, so be sure to also include your ‘Personalized URL’ in your post. Your ‘Personalized URL’ is the web address for your Personal Page on the www.BCCWalk.ca fundraising website (here’s how to find yours).
DOWNLOAD AS MANY OF THE IMAGES BELOW AND POST THEM AS FREQUENTLY AS YOU WISH
Facebook Cover Photos: