Bladder Cancer Awareness Month launches in Canada

May marks Bladder Cancer Awareness Month. It's the very first time Canada will officially participate in this initiative. Several other countries, including the U.S. and the U.K., have already participated for several years now, so it’s time BCC joined forces with the rest of the world in spreading awareness of this relatively unknown disease.

Bladder cancer is the 5th most common cancer in Canada – 4th for men and 12th for women. An estimated 9,000 Canadians will be newly-diagnosed with bladder cancer this year. Bladder cancer is the most expensive cancer to treat on a per patient basis because of a 60-70% recurrence rate. Yet, at 20th out of the 24 most common cancers, research funding into this disease lags behind almost all other cancers.

“Awareness of bladder cancer is extremely low compared with other cancers,” says Tammy Northam, BCC Executive Director. “This lack of understanding can result in failure to recognize the early symptoms, leading to diagnosis at a later stage in the disease.  Early diagnosis is critical because it results in better outcomes for patients.”

Join us in our awareness campaign this May; there are a number of easy ways you can get involved:

  1. SHOW YELLOW - Put on your best or craziest yellow attire, snap a photo and email it to us or share it via social media using the hashtags #BladderCancer and #ShowYellow. While you’re at it, tell us why bladder cancer awareness is important to you. 
  2. CITY PROCLAMATIONS - Use our easy template letter to write to your local municipality, asking that they officially proclaim May as Bladder Cancer Awareness Month. Then share the news and any photos on social media using the same hashtags. Click here to download the template letter or create your own.
  3. BCC AMBASSADORS – Become a BCC Ambassador, by organizing your own grassroots initiative to raise awareness and share the results via social media. Ideas might include:
  • Write a letter to the editor of your local newspaper using our “Letter to the Editor” template. Download the template letter or create your own.
  • Organise a Classic Car or Motorcycle Cruise with a bladder cancer awareness theme.
  • Book the Community Booth at the local mall; hand out brochures and recruit walkers for the Awareness Walk in September. Click here to order materials.
  • Download our Media Releasehere and forward it to local media.
  • Download our Awareness Month poster below, print it off and post it around your city or workplace.
  • Other ideas might include flash mobs, bake sales, rummage sales, etc.

Additional initiatives planned to take place throughout the month include:

  • We have already confirmed that three major landmarks will be lit in honour of Bladder Cancer Awareness Month, and hope to engage others across Canada with your help. We'd love to see yours photos!
    • Toronto's CN Tower and Vancouver's BC Place will be lit in yellow and red on May 14. Please note that, as it does every night, a standard light show will run at the CN Tower for eight (8) minutes at the top of every hour.
    • Niagara Falls will be lit in yellow on May 6 at 10:00pm for 15 minutes. Thanks to the The Niagara Falls Illumination Board for making this possible.
  • Weekly videos about bladder cancer and BCC will be posted on social media
  • Bladder cancer facts will be posted on social media throughout the month
  • Information on the BCC Awareness Walk, taking place this September, will be posted on social media
Let's give bladder cancer the platform it deserves and make bladder cancer history!


         Click image to download poster


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