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  • Bladder Cancer
    • See Red?
    • What is Bladder Cancer?
    • Statistics and Risk Factors
    • Symptoms and Diagnosis
    • Staging and Grading
    • Types of Bladder Cancer
      • Non-Muscle Invasive Bladder Cancer
      • Muscle Invasive Bladder Cancer
      • Metastatic Bladder Cancer
      • Upper Tract Urothelial Carcinoma
    • Treatment Options
      • TURBT
      • BCG
      • Chemotherapy and Radiation
      • Bladder Removal Surgery
      • Immunotherapy
      • Bladder Preservation Options
      • Palliative Care
      • Clinical Trials
      • Advanced Bladder Cancer Treatment
    • Research and Studies
  • Patients
    • Get Support
      • Support Groups
      • One2One Peer Support
      • Online Discussion Forum
      • Contact Us by Phone or Email
    • Navigating Your Diagnosis
      • Newly Diagnosed?
      • Coping With Emotions
      • Health and Wellness Resources
      • Clinical Trials
    • Educational Resources
      • Guidebooks
      • Webinars and Videos
      • Podcast
      • Seminars
      • Newsletter
      • Glossary
    • Upcoming Events
    • News and Stories
    • Links and Other Resources
  • Get Involved
    • Donate
    • Fundraise
    • Volunteer
    • Share Your Story
    • Patient Study Recruitment
    • Patient Self-Advocacy
    • Bladder Cancer Awareness Month
    • Your Impact
  • Health Care Practitioners
    • Doctor Resources
    • BCC Research Grant Applications
    • BCC Research Grant Recipients
    • CBCIS
    • CBCRN
    • Medical Advisory Board
  • About Us
    • Who We Are
    • Board of Directors
    • Staff
    • Medical Advisory Board
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    • Financial Statements and Annual Reports
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Home » Get Involved » Bladder Cancer Awareness Month

Know the Facts. Hear the Stories. Get Support.

Every May, Bladder Cancer Awareness Month is recognized around the world. This month is an opportunity to shine a light on this often underrepresented form of cancer, and the many ways it touches the lives of Canadians. Bladder cancer is the 5th most common cancer in Canada, yet research remains underfunded and public awareness is lacking compared to many other cancers. Advocating for patients and creating a supportive community around those affected by this disease are key to ensuring that no one faces a bladder cancer diagnosis alone.

Know the Facts

Recognizing the need to seek medical attention when experiencing the symptoms of bladder cancer can make all the difference in treatment and prognosis. Early detection can change everything and is crucial to producing the best possible patient outcomes. This is why it is so important for every Canadian to know the signs and symptoms of bladder cancer, such as hematuria and frequent urination. Our Symptoms and Diagnosis page is a great resource to learn more about these common symptoms.

Based on projections from Canadian Cancer Statistics 2023.

Hear the Stories

Bladder Cancer Awareness Month is also an opportunity to amplify the lived experiences of bladder cancer patients and survivors. Their stories bring hope and comfort to those currently navigating a bladder cancer diagnosis. This month, we will be spotlighting the inspirational stories of Bruce, Herrie, Jessica, Melinda, Ron & Steven. Stay tuned as well for our videos featuring Robert Jakes and Jacques Spilka, which will be posted later this month.

Get Support

Finding information about your diagnosis shouldn’t be a challenge. Every Canadian diagnosed with bladder cancer should have access to the support they need. This month is an opportunity for us to connect patients and caregivers with invaluable resources, like our Support Groups, One2One Peer Support, and Patient Guidebooks. Spreading awareness about bladder cancer gives patients a greater chance of finding community and provides them with tools to better understand their diagnosis and treatment.

Meet our BCAM Ambassadors

Jacques

When Jacques learned that he had bladder cancer 16 years ago, he found support and reassurance through the BCC community. He hopes that sharing his story will help others recognize the importance of self-advocacy and question-asking in interactions with medical professionals.

Watch our new video, Know Me: A Bladder Cancer Survivor’s Guide to Self-Advocacy, featuring Jacques.

Bruce

After undergoing a urostomy surgery, Bruce was determined to learn all he could about this ‘new normal.’ He now enjoys an active lifestyle and shares his story to show others that life can go on “as good as or better than before” after a bladder cancer diagnosis.

Read Bruce’s blog to learn more about his story! 

Ron

Ron faced both non-muscle invasive and muscle invasive bladder cancer. He underwent several rounds of treatments and bladder removal with a urostomy.

Listen to Ron’s full story in his podcast episode – available on our website on May 25. 

Rob

Rob was shocked to learn he had bladder cancer and had questions about how this diagnosis would impact his lifestyle. 11 years post-diagnosis, he is back to pursuing his passions, like skiing, and says he is more active than ever!

Check out our new BCAM video featuring Rob below!

Herrie

In August of 2025, my wife and I were training for the famous West Coast Trail hike. We live in the mountains and had just hiked 10 km with packs when it was time for a pee. As I was peeing, my brain kicked into gear. “Huh
that’s not normal. My stream is dark brown/red. That’s not good.”

I went to my local emergency clinic later that morning and during the long wait I of course went down the Google rabbit hole… Kidney stones were a likely culprit, according to a list of possibilities. I then captured a tiny, tiny stone with a medical sieve during my next pee. I thought I had self-diagnosed the issue – I was so wrong.

A CT scan a week later was inconclusive on kidney stones, but there was something on my bladder. My GP said that many men over the age of 60 have something called “bladder pockets”. It’s likely nothing serious, but an ultrasound was ordered for confirmation.

The ultrasound picked up two small growths on my bladder. Two weeks later I was scheduled with a local urologist for a scope, also known as a cystoscopy. Two weeks after that, I had surgery (TURBT) to successfully remove the two tumours, followed by an additional procedure, then six-week induction course of BCG immunotherapy.

The last few months have been a roller coaster of emotions. That said, in the big picture I’m optimistic and the odds are in my favour that I’ll be able to beat this beast.. And I completed the West Coast Trail even with bladder cancer.

Bottom line
If you see red in your urine, take it very seriously and seek out the proper medical advice.

Jessica

At 42, I woke up seeing blood and my entire life changed. What I thought were kidney stones turned out to be Stage 4 Metastatic Upper Tract Urothelial Carcinoma: bladder cancer.

Overnight, my life shifted into a whirlwind of tests, surgeries, and tough decisions. Over the next few years, I had my left kidney removed, and what looked like a small spot on my lung was confirmed to be another tumour. I went through chemotherapy and had part of my lung removed. When the cancer returned, my second round of chemo failed, and I was told I might not have much time left…

We turned to immunotherapy, which offered new hope, but complications forced me to make the life‑changing decision to remove my entire left lung. That surgery changed everything. Since then, I’ve been living disease‑free (for a full year now!) and I focus on embracing every day fully.

Bladder cancer is incredibly complex and costly to treat, and I’m grateful for my remarkable care teams: my urologist, oncologist, two thoracic surgeons, countless nurses and support staff. I also had my family, friends, and the support that I received from Bladder Cancer Canada. BCC’s information sessions and community made all the difference. Staying positive and looking ahead has been one of the greatest tools in my healing.

If you’re facing this journey, please know: you’re not alone, and there is hope.

Melinda

I was at work the first time I “saw red.” Up until that moment, I felt completely healthy—I’d even had a physical just a few months prior that turned up nothing unusual. When the blood appeared, I did what many women my age do: I looked for the simplest explanation. I assumed it was a UTI or perhaps kidney stones. I also brushed off my increased urinary urgency and frequency as just a normal part of aging or perimenopause. Looking back, hindsight is 20/20, but at the time, I didn’t know these were warning signs.

Just weeks before my 55th birthday, the “simple” explanation was replaced by a life-altering reality: I was diagnosed with bladder cancer. The shock was overwhelming, but it led me to the Bladder Cancer Canada website, which became my lifeline.

Through their support groups, I found a community that helped me navigate the complex road ahead. My journey included a Transurethral Resection of Bladder Tumor (TURBT) and ultimately a radical cystectomy. Transitioning to life with an ileal conduit (urostomy) was a significant adjustment, but the peer support I received made me realize I wasn’t alone in this “new normal”.

I am sharing my story to spread one critical message: blood in your urine is never “normal.” Don’t dismiss urinary changes as just part of getting older. By raising awareness, I hope to help someone else catch this disease early. Today, I am moving forward, grateful for the support that helped me find my way back to living fully.

Steven

My cancer journey began on the first day of a long-awaited holiday. I was shocked to see my urine was a deep bloody red. I rushed back to the city to find answers. What followed was a year and a half of worsening health, and visits to three different urologists before I finally received the diagnosis: Non-Muscle Invasive T1 Papillary High-Grade Bladder Cancer.

If you see blood in your urine, go to your primary care physician or a walk-in clinic immediately.

At first – denial! One day I believed it would be easily treated; the next, I was writing a will.

I was fortunate to find a top surgeon at a renowned cancer center. TURBTs revealed multiple microscopic tumors. My doctor urged me to consider a Radical Cystectomy with a Neo-Bladder diversion, rather than chemo or intravesical treatments, which carried a high risk of recurrence in my case. My desire to remove the cancer far outweighed my attachment to my bladder and it was the right decision for me. Post-surgical pathology revealed 8 cm tumors close to breaking through the muscle layer.

Post-surgery recovery was difficult for me. For six months I battled repeated, serious UTIs that required hospitalization including nearly fatal sepsis. An effective treatment regimen was finally found and I have now been cancer- and infection-free for nearly two years.

I am deeply grateful to my medical team and especially to my wife, who stopped working to be a full-time caregiver.

Second pro tip: Arrange support—You should not face this alone.

Recovery required patience, resilience, and acceptance of lasting changes. Bladder cancer took much from me, but it also sharpened my gratitude for life itself.

Bladder cancer is life-altering—but with awareness, care, and support, there is life after seeing red.

Find support in friends, family, and the community at Bladder Cancer Canada.

Patient Perspectives: Candid Conversations & Real Experiences

On-demand webinar | Available to watch on our website!

BCAM Blast

Throughout BCAM, our volunteers distributed guidebooks, brochures, and pamphlets in medical offices across the country. Thank you to our dedicated volunteers for helping us ensure that Canadians with questions about bladder cancer have access to the information they need.

Make Double the Difference this BCAM

During the month of May, all donations made to Bladder Cancer Canada and to Canada Walks for Bladder Cancer were matched up to a total of $50,000 each. Thank you to all of our donors for your incredible support!

Shining a Light on Bladder Cancer Across Canada

Throughout the month of May, 30 landmarks from coast-to-coast were lit up in red and yellow to shine a light on bladder cancer. We want to extend a huge THANK YOU to Kate, Priya & everyone who helped submit applications for these illuminations, and to all those who shared their photos with us! Check out our community’s amazing photos below.

If You Have Bladder Cancer, You’re Not Alone.

Bladder Cancer Canada is here to support you as you navigate your diagnosis. We offer free support programs, educational guidebooks, One2One Peer Support, and more!

Visit our ‘Get Support’ web page to learn more.

Bladder Cancer Canada

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Phone: 1-866-674-8889
Email & Media Contact: info@bladdercancercanada.org

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  • Bladder Cancer
    • See Red?
    • What is Bladder Cancer?
    • Statistics and Risk Factors
    • Symptoms and Diagnosis
    • Staging and Grading
    • Types of Bladder Cancer
      • Non-Muscle Invasive Bladder Cancer
      • Muscle Invasive Bladder Cancer
      • Metastatic Bladder Cancer
      • Upper Tract Urothelial Carcinoma
    • Treatment Options
      • TURBT
      • BCG
      • Chemotherapy and Radiation
      • Bladder Removal Surgery
      • Immunotherapy
      • Bladder Preservation Options
      • Palliative Care
      • Clinical Trials
      • Advanced Bladder Cancer Treatment
    • Research and Studies
  • Patients
    • Get Support
      • Support Groups
      • One2One Peer Support
      • Online Discussion Forum
      • Contact Us by Phone or Email
    • Navigating Your Diagnosis
      • Newly Diagnosed?
      • Coping With Emotions
      • Health and Wellness Resources
      • Clinical Trials
    • Educational Resources
      • Guidebooks
      • Webinars and Videos
      • Podcast
      • Seminars
      • Newsletter
      • Glossary
    • Upcoming Events
    • News and Stories
    • Links and Other Resources
  • Get Involved
    • Donate
    • Fundraise
    • Volunteer
    • Share Your Story
    • Patient Study Recruitment
    • Patient Self-Advocacy
    • Bladder Cancer Awareness Month
    • Your Impact
  • Health Care Practitioners
    • Doctor Resources
    • BCC Research Grant Applications
    • BCC Research Grant Recipients
    • CBCIS
    • CBCRN
    • Medical Advisory Board
  • About Us
    • Who We Are
    • Board of Directors
    • Staff
    • Medical Advisory Board
    • Sponsors and Partners
    • Financial Statements and Annual Reports
    • Newsletter
    • Contact Us
  • Shop
  • Walk With Us
  • Donate
Bladder Cancer Canada